Earlier this month, WPP Kantar released their report ranking the globe’s top 100 brands of 2019. The top 10 brands shuffle their positions on the leaderboard a bit; Amazon is now ranked number one, taking the position from search engine masterminds, Google. This year also saw Microsoft take the number four position for yet another year. In addition to this, the company’s Xbox brand also made it into the Top 100.
Although PlayStation’s sales skyrocketed in 2018 with the release of some of the company’s best exclusives yet (the console has generated a total of 91.6 million units in sales thus far), the brand did not make it into the list.
The Nintendo Switch, which has risen to become one of the fastest selling video game consoles of all time since its release in 2017, also did not feature. The portable console features a sleek design, allowing consumers to enjoy entertainment on the move, or the option of connecting it to a grip accessory providing a more traditional home console option. This versatility has caused the Switch to become extremely popular in a short amount of time.
Yet, the only brand to feature in the Top 100 Brands of 2019 is Xbox. Why is this so? Could it be the various uses in technology that Microsoft is looking to combine in the future to push their product above the rest? Utilising cloud technology for future endeavours, or the fund generation through various subscription services, such as Xbox Live Gold, Game Pass, and the new Game Pass Ultimate? These are all aspects that could be taken into consideration as to why Xbox was listed as the 87th Company on the Best 100 brands of 2019.
Xbox also took the opportunity to discuss up-and-coming projects the company had been working on at E3 this year, such as Project Scarlett. The upcoming console is supposedly four times stronger than the previous generation, allowing for load times to be minimised or completely eliminated, ensuring that you get in the game quicker.
All of these factors above could be the reason why Xbox landed its spot in the Top 100 brands of 2019, but it is not certain as to what exactly was taken into consideration.
What are your thoughts on the list?
Source: Financial Times